Greggs the bakery this week launched a new, more sophisticated looking store for the high-streets of London. Though hearing this news brought joy to my sausage-roll loving side, what made it even better were the stories that followed in the UK national papers. The Sun boldly claimed that the “North-South divide is well and truly back”. The Times stated that Greggs was to become the “Skoda of all pies”, developing into a brand of class and quality, increasing its already huge appeal to those that now wish to spend that £1 extra for the same food (The further irony here of course being, that Skoda’s popular advertising campaign was based around a huge baked car!).

Whether a lover of Greggs’ baked delights or not, the news certainly managed to generate debate and raised awareness of Greggs’ upmarket plans. Who knows … perhaps we’ll soon see McDonald’s Golden arches made of real gold, or the newest Pizza Hut lined with silk. On second thoughts, I very much doubt it!