Engaging with influential bloggers is an important part of the work we do and last night Paula and I attended an Arcadia fashion blogger event for client Flip Video.

The private room at The Ivy had been adorned with Macs flashing up the websites and blogs of Arcadia’s brands such asTopshop, Burtons and Dorothy Perkins.

We gave a new Flip MinoHD to each blogger and encouraged them to film content, demonstrating how to upload video content to their blogs. An edited video of a recent Miss Selfridge fashion shoot was playing on loop to show the kind content that can be captured.

We got speaking to the infamously anonymous Disney Roller Girl, who was very keen to start vlogging. Men’s style blogger Style Salvage and over-40’s fashion blogger Thats Not My Age were equally as excited when they found out a Flip was awaiting them at the dinner table. There was also “traditional” media in attendance, such as Angela Buttolph, Editor of Grazia Daily (pictured here with Grazia Fashion Editor-at-Large Melanie Rickey), who spent the latter half of the dinner quizzing each blogger on their personal style with her new Flip cam.