Castrol’s Frankenstein footballer a hit with the press
Adam Winfield18 May 2010
The World Cup is fast approaching and the official sponsors are doing their bit in generating hype by dreaming up weird and wonderful PR campaigns.
My personal favourite so far came from the PR agency of motor oil and lubricants brand Castrol, who recently launched the Castrol Index. It consists of geeky systems such as the [...]
Is the PS3 old, fat and stupid or is this a clever marketing ploy by Sony?
Adam Winfield4 March 2010
News spread on Tuesday that a bug similar to Y2K sunk its teeth into Sony’s older ‘fat’ (or if we’re being PC, ‘horizontally challenged’) Playstation 3. As owners prepared themselves for the prospect of losing their saved games and being unable to play online, I couldn’t help but snigger.
Many couldn’t even play in offline mode, leaving frustrated gamers [...]
Kaizo heads down to Richard Nicoll’s catwalk show with COTTON USA
Paula Figgett3 March 2010
At Kaizo we like to keep a finger on the pulse with what’s happening in the fashion world when we can, so where better
to get all the latest gossip than at London Fashion Week! Armed with cameras, we headed down to the Topshop show space in Covent Garden to report back on the beneficiary of [...]
Hot Trends For 2010
Paula Figgett25 January 2010
Consumer trends change and evolve continuously, so it is vital for companies to keep track of developments and insights. Identifying trends can provide enormous benefits for businesses – ensuring they remain relevant, essential, and successful.
The trends that are important are those that show how consumers are changing. So, whilst in 2009 fear played an important [...]
Butter: a bare necessity or breakfast luxury?
Sam Darby22 January 2010
Sparks flew this week as a renowned surgeon declared war on butter. Dr Shyam Kolvekar called for a ban on butter in a move he feels would save thousands of lives each year. Over time a diet high in saturated fats, such as butter, can lead to raised blood cholesterol and increases the risk of [...]
My ‘This Morning’ Big Break?
Dave Robertson26 November 2009
The right national television exposure still has a huge impact on product sales, as we’ve witnessed from coverage generated for clients on the likes of GMTV and Something for the Weekend. So in the run up to Christmas we secured a week long promotion on ITV’s This Morning for client Flip Video.
Setting out late last [...]
