Day one of Google’s latest assault on Facebook
Neil Hallmark29 June 2011
Google yesterday announced its latest assault on the world of social and more specifically, Facebook. With Facebook’s massive user base and seemingly relentless desire to bring the entire internet inside Facebook, Google has for some time been looking for a way to address the threat to its bottom line.
The Google+ project, revealed yesterday with little [...]
BlablaCar brings in Kaizo to launch in the UK
Rhodri Harries26 May 2011
Kaizo has been hired by French company Comuto to launch its carpooling service BlablaCar in the UK following a competitive pitch process.
The service, known as Covoiturage.fr in France, has been a phenomenal success amongst drivers and passengers alike who are frustrated at disruptions to air and rail transport and hard hit by increasing petrol prices [...]
Copyright, the web and the power of social media
Neil Hallmark4 November 2010
There’s an interesting social media crisis unfolding as I write for those interested in such things. A little known, regional food publication from New England is finding out the hard way the speed at which social media can move.
In the past 10 minutes alone I’ve counted hundreds of (negative) comments posted to the magazine’s Facebook [...]
Clever crowdsourcing or genuine gaff?
Steph MacLeod12 October 2010
Call me a cynic but I’ve been reading the GAP logo ‘design’ story with increasing disbelief. Really? Did a global brand like Gap (who’s distinctive logo encapsulates so much of not only its brand value but also clothing designs) seriously approve a new logo more at home on 1980s software packaging than a trademark [...]
Labour leadership contenders may talk the talk, but can they Tweet the Tweet?
Emma Knott28 May 2010
Matt Warman reviewed the Labour leader candidates’ websites in today’s Daily Telegraph. While David Miliband had reportedly acquired the domain name for his campaign site only two days after Gordon Brown had resigned, it seems some of the other candidates have been slower on the up-take…
Is the PS3 old, fat and stupid or is this a clever marketing ploy by Sony?
Emma Knott4 March 2010
News spread on Tuesday that a bug similar to Y2K sunk its teeth into Sony’s older ‘fat’ (or if we’re being PC, ‘horizontally challenged’) Playstation 3. As owners prepared themselves for the prospect of losing their saved games and being unable to play online, I couldn’t help but snigger.
Many couldn’t even play in offline mode, leaving frustrated gamers [...]
Closing 6Music gives up BBC’s status as online leader and cultural innovator
Neil Hallmark2 March 2010
Today is a sad day in the Kaizo office. After months of rumours, our favourite digital radio station, 6Music, is to close as a result of a cost cutting exercise by the BBC. Announcing the closure to staff this morning BBC director general, Mark Thompson, revealed that there will be a 25% reduction in spending [...]
Does the fact that there is nine times more offline than online Word of Mouth surprise you?
Crispin Manners5 February 2010
With so much buzz about the rise of social media and how important it is for brands, it’s too easy to forget the importance of offline conversations. According to stats mentioned recently by WOMMA there is a 90% to 10% split between offline and online Word of Mouth. It also shares that three quarters of [...]
What’s your Wikipedia strategy?
Neil Hallmark10 December 2009
Ok, so ‘strategy’ is perhaps pushing it a bit. But the popularity of Wikipedia means that it has quickly become one of the internet’s biggest and widest disseminators of information. Whatever your thoughts surrounding the use of Wikipedia for finding ‘factual’ information, it can’t be ignored as a communications tool.
With this in mind, last week [...]
Childsplay online – why brands should ‘broadcast’ themselves
Rhodri Harries20 November 2009
On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) [...]
