Is the PS3 old, fat and stupid or is this a clever marketing ploy by Sony?
Adam Winfield4 March 2010
News spread on Tuesday that a bug similar to Y2K sunk its teeth into Sony’s older ‘fat’ (or if we’re being PC, ‘horizontally challenged’) Playstation 3. As owners prepared themselves for the prospect of losing their saved games and being unable to play online, I couldn’t help but snigger.
Many couldn’t even play in offline mode, leaving frustrated gamers [...]
Closing 6Music gives up BBC’s status as online leader and cultural innovator
Neil Hallmark2 March 2010
Today is a sad day in the Kaizo office. After months of rumours, our favourite digital radio station, 6Music, is to close as a result of a cost cutting exercise by the BBC. Announcing the closure to staff this morning BBC director general, Mark Thompson, revealed that there will be a 25% reduction in spending [...]
Does the fact that there is nine times more offline than online Word of Mouth surprise you?
Crispin Manners5 February 2010
With so much buzz about the rise of social media and how important it is for brands, it’s too easy to forget the importance of offline conversations. According to stats mentioned recently by WOMMA there is a 90% to 10% split between offline and online Word of Mouth. It also shares that three quarters of [...]
What’s your Wikipedia strategy?
Neil Hallmark10 December 2009
Ok, so ‘strategy’ is perhaps pushing it a bit. But the popularity of Wikipedia means that it has quickly become one of the internet’s biggest and widest disseminators of information. Whatever your thoughts surrounding the use of Wikipedia for finding ‘factual’ information, it can’t be ignored as a communications tool.
With this in mind, last week [...]
Childsplay online – why brands should ‘broadcast’ themselves
Rhodri Harries20 November 2009
On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) [...]
