Day one of Google’s latest assault on Facebook
Neil Hallmark29 June 2011
Google yesterday announced its latest assault on the world of social and more specifically, Facebook. With Facebook’s massive user base and seemingly relentless desire to bring the entire internet inside Facebook, Google has for some time been looking for a way to address the threat to its bottom line.
The Google+ project, revealed yesterday with little [...]
Hot Trends For 2010
Paula Figgett25 January 2010
Consumer trends change and evolve continuously, so it is vital for companies to keep track of developments and insights. Identifying trends can provide enormous benefits for businesses – ensuring they remain relevant, essential, and successful.
The trends that are important are those that show how consumers are changing. So, whilst in 2009 fear played an important [...]
‘Micro news cycles’ challenge for brands
Rhodri Harries10 December 2009
Brands are increasingly called into question everyday on blogs, Twitter, YouTube etc. The challenge, from a communications perspective, can be to spot when crisis is a crisis, and when and how to respond.
Ten to fifteen years ago, other than the occasional interruption of radio and possibly TV news, many crises worked across a timeframe of [...]
Childsplay online – why brands should ‘broadcast’ themselves
Rhodri Harries20 November 2009
On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) [...]
24/7 News – Free & Irresponsible?
Emma Knott5 November 2009
Arthur Guinness once said “good things come to those who wait.” But does this philosophy translate from the perfect pint to the perfect news story? The media has a responsibility to provide the public with factually correct, accurate information – so does this mean 24/7 rolling news is potentially damaging and irresponsible?
As the sponsors of [...]
