Posts tagged 'brands'
‘Micro news cycles’ challenge for brands
Rhodri Harries10 December 2009
Brands are increasingly called into question everyday on blogs, Twitter, YouTube etc. The challenge, from a communications perspective, can be to spot when crisis is a crisis, and when and how to respond.
Ten to fifteen years ago, other than the occasional interruption of radio and possibly TV news, many crises worked across a timeframe of [...]
Childsplay online – why brands should ‘broadcast’ themselves
Rhodri Harries20 November 2009
On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) [...]
