Posts tagged 'brands'
Up on the roof; summer party sizzles
Thomas Reast22 July 2011
Last night Kaizo hosted its annual summer party on the roof terrace of the Court House Hotel in central London.
When the heavens opened late afternoon, some of those less optimistic types may have been tempted to think the ‘Summer Sizzle’ may have turned into ‘Summer Drizzle’. But no, with a little help from
the gods – [...]
Day one of Google’s latest assault on Facebook
Neil Hallmark29 June 2011
Google yesterday announced its latest assault on the world of social and more specifically, Facebook. With Facebook’s massive user base and seemingly relentless desire to bring the entire internet inside Facebook, Google has for some time been looking for a way to address the threat to its bottom line.
The Google+ project, revealed yesterday with little [...]
Supermarkets, cereals and computer manufacturers ahead in latest Kaizo Advocacy Index
Sarah Mayer14 March 2011
Waitrose remains on top while T-Mobile and Orange’s merger reflected in online reputation
New research released today reveals major disparities in the online reputation of UK household brands. The Kaizo Advocacy Index, a bi-annual audit of online reputation, has analysed digital news and social media outlets to rank UK household names including supermarkets, mobile operators, airlines, breakfast [...]
Waitrose flying high as Virgin Atlantic’s online reputation continues to slide
Emma Knott14 October 2010
Airlines and mobile operators suffer amid customer service issues in Kaizo Advocacy Index
New research released today shows that some of the UK’s leading brands are experiencing serious online reputation management issues. The Kaizo Advocacy Index, a bi-annual audit of online reputation, has analysed digital news and social media outlets to rank UK household names including [...]
‘Micro news cycles’ challenge for brands
Rhodri Harries10 December 2009
Brands are increasingly called into question everyday on blogs, Twitter, YouTube etc. The challenge, from a communications perspective, can be to spot when crisis is a crisis, and when and how to respond.
Ten to fifteen years ago, other than the occasional interruption of radio and possibly TV news, many crises worked across a timeframe of [...]
Childsplay online – why brands should ‘broadcast’ themselves
Rhodri Harries20 November 2009
On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) [...]
