Posts tagged 'social-media'
Kaizo Wins CA Technologies Social Media Account
Emma Knott1 September 2010
CA Technologies has retained Kaizo to develop a strong social media presence in Europe following a competitive pitch. Kaizo will carry out a strategic review of the blogosphere for the leading IT management software and solutions company to establish where to focus activity and then establish CA’s subject matter experts as leading commentators in their fields.
Sarah [...]
Kaizo appointed to help funding organisations navigate social media at European Science Foundation annual meeting
Emma Knott19 July 2010
Kaizo, independent PR and digital agency, was appointed to educate communicators on the benefits of investing in social media at the 4th European Science Foundation (ESF) Communications Network meeting in Turin on 8th July 2010.
The event challenged communicators and press officers from the research funding organisations of 17 European countries to investigate new ways to [...]
And we’re off (or is that turned off?)
Rhodri Harries9 April 2010
It’s the tightest election in years, the first internet election, the one where personalities and policies will count in equal measure and, it’s finally official.
But, will the parties learn from the Obama campaign, moreover will they learn from what forward-thinking brands and communicators have been doing?
How many candidates are ‘web savvy’, other than “I’m on [...]
Wise words from 51 years in the media: Kaizo hosts John Humphrys’ address
Sam Darby27 February 2010
This month Kaizo hosted An audience with John Humphrys. The tenacious yet highly respected journalist and presenter of BBC Radio 4’s Today programme was called upon to reflect back on his long career in the media spotlight and address the changing media landscape.
John was full of anecdotes and witticisms as he recalled being the BBC’s [...]
Does the fact that there is nine times more offline than online Word of Mouth surprise you?
Crispin Manners5 February 2010
With so much buzz about the rise of social media and how important it is for brands, it’s too easy to forget the importance of offline conversations. According to stats mentioned recently by WOMMA there is a 90% to 10% split between offline and online Word of Mouth. It also shares that three quarters of [...]
What’s your Wikipedia strategy?
Neil Hallmark10 December 2009
Ok, so ‘strategy’ is perhaps pushing it a bit. But the popularity of Wikipedia means that it has quickly become one of the internet’s biggest and widest disseminators of information. Whatever your thoughts surrounding the use of Wikipedia for finding ‘factual’ information, it can’t be ignored as a communications tool.
With this in mind, last week [...]
Save the newspaper!
Emma Knott30 October 2009
In 1985 Madonna sang “we are living in a material world” and whilst the song has become immortalised, the sentiment however has not. Over the past 15 years we’ve gone online, with our smart phones and social networks, the material world has transformed into the digital world. But what does this mean for the media?
Kevin [...]
