Posts tagged 'flip-video'
The art of partnerships
Steph MacLeod29 July 2010
Much like dating, forming perfect brand partnerships can be a bit of pot luck. Everything looks good on paper - audiences are matched, promises are made, contracts, products and services are exchanged and off you go. At least in theory…
In actual fact it is the X Factor style spark that really makes for the brand love-in [...]
Mixing with the fashion e-lite
Sarah Mayer10 June 2010
Engaging with influential bloggers is an important part of the work we do and last night Paula and I attended an Arcadia fashion blogger event for client Flip Video.
The private room at The Ivy had been adorned with Macs flashing up the websites and blogs of Arcadia’s brands such asTopshop, Burtons and Dorothy Perkins.
We gave a new Flip [...]
A Child’s Video View of Haiti – Flip, ITN and Save The Children
Adam Winfield9 June 2010
Over the past couple of months the Flip team have been working with ITN and Save the Children, on a project looking to track progress made in rebuilding Haiti, all through the eyes of Haitian children. The aim was to show how learning new skills (like filming) can help the kids deal with life moving [...]
Two wins at European Sabre Awards
Rhodri Harries27 May 2010
At a PR star studded night, Kaizo picked up two awards at the European Sabre Awards held at the Roundhouse in London.
In the product category we picked up the award for best European Webcast for our campaign for Unilever entitled “What If People’s Hearts Stayed Young?” which promoted globally a joint initiative with the WHF [...]
My ‘This Morning’ Big Break?
Dave Robertson26 November 2009
The right national television exposure still has a huge impact on product sales, as we’ve witnessed from coverage generated for clients on the likes of GMTV and Something for the Weekend. So in the run up to Christmas we secured a week long promotion on ITV’s This Morning for client Flip Video.
Setting out late last [...]
Childsplay online – why brands should ‘broadcast’ themselves
Rhodri Harries20 November 2009
On Wednesday Kaizo ran a successful messaging session with 300 top executives from across Europe for a large multinational corporate. The team pulled off the challenging task of capturing all 300 on video as a way of helping them to develop key messages. The activity also demonstrated that new technologies (in this case, Flip Videos) [...]
Kaizo wins PR Week Award for ‘Best Consumer Campaign’ for Flip Video Mino Launch
Steph MacLeod21 October 2009
And so another PR Week Awards ceremony has come to pass, with the great and the good of the UK’s PR industry nursing either happy hangovers or bitter disappointment from what was certainly an ‘eventful’ evening.
The Met Police’s enforced removal of the climate change protestors who chained themselves to Virgin Atlantic’s table, added a certain [...]
Kaizo Wins Best Consumer Campaign at PR Week Awards
Neil Hallmark
Last night’s PR Week Awards, saw Kaizo beat a strong shortlist of brands including Cadburys, Sainsbury’s and Aldi to win the ‘Marketing Communications: Consumer Award’ for Flip Video’s ‘Now Playing You’ campaign.
Judges commented: “The Flip Mino has torn a gaping hole in the market, which is testament to Kaizo’s sensational work”. Hopefully, the PRCA judges [...]
Kaizo goes all digital and wintry
Sarah Mayer16 October 2009
Now as anyone in PR knows, we often get confused with the seasons – Christmas gift guide pitching at the height of Summer and holiday travel supplements in the depths of gloomy Winter. Not totally surprising then, that the Digital Winter event takes place in Autumn, but just in time to showcase our clients’ latest [...]
