Posts tagged 'word-of-mouth'
Vodafone and Del Monte share the winnings in the latest Kaizo Advocacy Index
Emma Knott7 April 2010
Vodafone and Del Monte scored the highest in this season’s Kaizo Advocacy Index published today (7 April 2010), thanks to Apple and a Naked ice lolly respectively. Overall, though, the trend across vital sectors such as airlines and mobile telecoms was down, with disaffected customers becoming increasingly vocal online.
The Kaizo Advocacy Index is a biannual [...]
Does the fact that there is nine times more offline than online Word of Mouth surprise you?
Crispin Manners5 February 2010
With so much buzz about the rise of social media and how important it is for brands, it’s too easy to forget the importance of offline conversations. According to stats mentioned recently by WOMMA there is a 90% to 10% split between offline and online Word of Mouth. It also shares that three quarters of [...]
